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Atif's®
Gentleman in an ivory shalwar kameez and dark waistcoat, seated in a Lahore haveli

Atif's — Shalwar Kameez & Lifestyle

Timeless Elegance, Crafted for Him.

Refined menswear and accessories designed for the modern gentleman.

The Collections

Four disciplines of dressing

Each category is developed in-house — from loom-finished shalwar kameez fabric to the last stitch of a waistcoat.

New Arrivals

The New Collection

A tightly edited selection for the season — considered fabric, quiet colour, and detailing that rewards a second look.

Atif's waistcoat, photographed on location

The Atif's Idea

Designed for the Modern Gentleman.

Atif's began with a simple conviction — that the Pakistani shalwar kameez could be both rooted and modern. We work with mills we know by name, choosing fabric for how it ages rather than how it photographs.

Every waistcoat is cut from a house block, every watch is specified in-house, and every accessory is finished by hand. The result is a wardrobe of quiet, lasting pieces: timeless style, quality fabrics, and refined detail for the way you dress now.

Read our story
Model in an olive Atif's waistcoat

Waistcoat Collection

The Art of Formal Dressing.

Structured shoulders, a clean waist, and linings chosen to complement ivory and beige. Built to sit over a shalwar kameez or under a jacket.

Explore Waistcoats

Details

Watches & Accessories

The finishing notes of a considered outfit — presented the way we'd photograph them for an editorial, not a catalogue.

Automatic watch on a leather wallet

Watches

Automatics and slim quartz pieces with champagne, slate and ivory dials. Straps swap without a tool.

View the watches
Full-grain leather wallets, arranged

Accessories

Full-grain wallets, woven belts, cufflinks and silk pocket squares — small objects, made properly.

View accessories

Lifestyle

@atifs

Fabric, formalwear and quiet detail — from the studio and the street.